How important is a logo? What purpose does it serve? Where the heck do I get one? I found myself conflicted over the logo issue several weeks ago. Why can't I just get a cute etsy.com banner and call it a day? Let me tell you why.... because that banner, while cute, represents nothing. Branding your image is all about identity creation. I found myself asking questions about my product, values, goals and ideal clients. The answers to those questions led me to the development of my Stuck Together identity. I want my brand to be FUN, lighthearted, bright and accessible with universal appeal.
The two "stuck together" bluebirds are the logo I had created to represent the identity I want to convey to my customers. I did a survey... absolutely everyone in the world loves fat bluebirds. Now this logo appears on everything I put out there. Soon, if my evil plan works, people will see my logo and recognize it and associate with my product.
Want a logo of your own? Find a graphic designer that can read your mind. Really. I put out an alchemy request with a description of what I wanted. I received countless bids of people trying to make my logo what they wanted it to be ("I can totally make this all sketchy and retro...blah blah blah"). One designer (http://www.etsy.com/shop/metroink) listened to what I wanted, worked with me on the colors and placement and POOF... fat bluebirds. I highly recommend the etsy.com alchemy request for finding a graphic designer rather than searching listings for logo design. You can get exactly what you want and often times for less $$ than you would spend if you purchase a shop listing.
Once you have your logo, you will love it. You will look at it all the time and feel proud and productive and.... ready.
Your blog is pretty!!!! love the blue!
ReplyDeleteI felt the same way stressing about my store name! Still not sure if I went with the right choice! But stuck together is adorable and the birds are too. Oh, and somehow you even made magnets cool!
ReplyDeleteThis is such a great blog post. I have been tyring to think of a logo from the time we started...So many ideas and so much to do...We just haven't gotten to it yet. Now that you mention alchemy...I just might try that! =) Your logo turned out beautifully (and your love for magnets isn't that strange)!
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